Alma – AI assistant

Alma is an AI assistant – a computer program, not a human. Alma answers questions about our cleaning, prices and booking based on what is on our website. Alma can make mistakes. What the website and your booking confirmation say always applies.

Here you can read what Alma can do, what we store, for how long, and who processes the data.

1. Data controller

Home Clean Service ApS, CVR 46336720
Dagmarhaven 28, 2.1, 2665 Vallensbæk Strand, Denmark
Email: support@homecleancph.com · Phone: +45 91 62 83 99

2. What Alma can – and cannot – do

  • Alma only reads what is public on homeclean.dk and homecleancph.com: our services, prices, pages and the before-and-after photos we have published on the website ourselves.
  • Alma has no access to bookings, customer details or information about our staff.
  • Alma cannot book, change or cancel a job and cannot promise prices, times or discounts. What applies is your booking confirmation, our terms of service and the prices on the website.
  • Alma can show you the way to the right page on the website – but only if you press "Yes, show me" yourself.
  • Alma does not give tax or legal advice. Whether you are entitled to the Danish service deduction (servicefradrag) is decided by the Danish Tax Agency (Skattestyrelsen).

3. What we store, and for how long

  • The conversation – your messages, Alma's replies and the page you wrote from – is deleted automatically 30 days after your last message.
  • Card numbers, CPR numbers and codes that you write are hidden automatically before the message is stored or passed on.
  • Alma's contact form: if you fill it in, we store your name, your email and/or phone number, your message and your consent with its time. We also receive an email with your details and the conversation, so we can answer you. The details from the form are deleted after 12 months if you do not become a customer. We keep the email like other correspondence with customers, as described in our privacy policy.
  • Protection against misuse: we count how many messages are sent per hour. The counter is linked to a code calculated from your IP address with a secret key. The IP address itself is not stored.
  • If you buy after a conversation: if you have accepted statistics cookies, the conversation's number – a random code – is placed in your cart. If you pay, we store the number together with the order number, amount and date, so we can see whether Alma helps our customers. The number also appears on the order in our webshop. The conversation is still deleted after 30 days, and after that the number cannot be traced back to what was written.
  • Statistics: we count conversations, messages, contacts and purchases per day, and once a week we group what people ask about into topics. Neither the figures nor the topics contain personal data.
  • WhatsApp: if you tap "Continue on WhatsApp", WhatsApp opens with a short summary that you can edit and choose to send yourself. After that, WhatsApp's own terms apply.

4. In your browser: no cookies

Alma does not set cookies. The chat is only loaded when you press "Ask Alma". While the tab is open, your browser remembers the conversation (sessionStorage), so it does not disappear when you change page. If you press "Yes, show me", the browser remembers for at most two minutes which page to show you. Everything is gone when you close the tab.

5. Purpose and legal basis

  • To answer your questions, correct mistakes in Alma's replies and protect the chat against misuse: our legitimate interest in being able to help visitors to the website (GDPR Article 6(1)(f)).
  • To contact you about your request through the contact form: your consent (Article 6(1)(a)). You can withdraw it at any time by writing to support@homecleancph.com. This does not affect processing carried out before you withdrew it.
  • To see whether Alma leads to purchases, and to make statistics without personal data: our legitimate interest in improving the website (Article 6(1)(f)).

6. Who processes the data for us

  • An AI service provider (USA) provides the AI model that writes Alma's replies, a draft of our reply when you have filled in the contact form, and the weekly overview of topics. The provider is our data processor. The transfer to the USA is based on the European Commission's Standard Contractual Clauses, which are part of the provider's data processing agreement. Under the terms that apply to business customers, what you write is not used to train AI models. Under the provider's own rules, messages are as a rule deleted within 30 days, unless the provider's safety systems flag them as a possible breach of its usage policy. In that case they can be kept for up to 2 years.
  • Our hosting and database provider stores conversations and contact details on our platform, ServiceTrack, on servers in Ireland.
  • Our email provider delivers the email with your contact details to us.
  • Shopify runs our website and webshop.

We never sell your data and we do not use conversations with Alma for marketing.

7. Your rights

You have the right to access the data we hold about you and to have it corrected or deleted. You can also have processing restricted, receive a copy of the data and object to processing based on our legitimate interest. Write to support@homecleancph.com and we will answer within one month. Please tell us when you wrote to Alma, so we can find the conversation.

If you are not satisfied with our answer, you can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, datatilsynet.dk.

8. A piece of advice

Please do not write sensitive information to Alma – for example about your health, your CPR number or your payment card. Alma does not need it.

Last updated: 2 November 2026 · Home Clean Service ApS · CVR 46336720